I love a good makeup gimmick. I mean that in a nice way: I love something new and interesting when it comes to makeup, and I’m a sucker for a good hook in the form of a new formula, a new format, or a new applicator. I’ve tried dozens of cream eyeshadows, and some liquid shadows before, but nothing quite like this Josie Maran Beach Sand Watercolor eyeshadow – the combination of coconut water and argan oil-infused pigment creates a thin, luminous eyeshadow that’s quite unlike anything I’ve ever tried before.
Beach Sand is a shimmering dark bronze shadow. When blended out it applies as a pigmented wash of colour with a soft lustrous sheen, but when applied as liner or layered it develops a soft shine and a more opaque finish. It can be built up into a deep, opaque metallic without becoming gluey or sticky, making it ideal to use as a layering shadow to build depth underneath powder eyeshadows.
Wear time is variable – on my bare lids it lasts about four hours, but when applied over primer it wears for a solid 8 hours. When set with powder shadow it goes for the big hit, with a full day of wear time with zero smudging or fading. Hella, hella, hella.
The feel of this eyeshadow is rather unique, drying down with a mild cooling sensation – it’s not overly tingly and cold like a menthol/minty product, but it has a refreshing feel on my peepers that’s quite nifty.
The applicator is a small doesfoot brush, best used to dab shadow onto your lids before blending out with a fingertip. Using the applicator as, er, an applicator isn’t recommended; the thin watery shadow can slip’n’slide if applied too generously, so it’s best dabbed on or brushed on with a dense paddle brush. The dry time is very quick, so it’s best to work in short quick bursts to blend it out before it grabs and sets.
Application is a doddle once I mastered it, but it took me a couple of goes to really nail the art of applying this shadow to achieve the best effect. The pigment and water mixture will settle and separate between uses, so I give it a quick shake before prepping my eyes with eye primer. I dab a little shadow onto my lid, blend out with a fingertip up and through the crease, then reapply a little more on the lid to boost up the pigmentation.
In this look I’ve primed my eye with Too Faced Shadow Insurance, then applied a thin layer of Josie Maran Beach Sand Coconut Watercolour eyeshadow across my lid and blended it out with my fingertip. I then used a pointed pencil brush to line it under my lower lashes and subtly feathered it through the outer half of my brow. I then finished with a soft wash of sheer beige shadow on my browbone and some black gel mascara.
As I said before, I love a good makeup gimmick, especially one that works. The ultralight feel of this water-based eyeshadow makes it capable of being used as a light slick of colour or used as a base for building up a more dramatic eye look, and its long wear-time when paired with a primer makes it one of the more practical liquid/fluid eye products I’ve tried.
Plus – and this is always nice – at AUD$22 the Coconut Watercolor eyeshadows aren’t too spendy. When I next walk past Kit Cosmetics I’m planning on picking up Playa Del Pink from the same range, a soft shell pink shimmer that would be equally nice on my eyes and cheekbones. Rad!
This item was generously provided to swatchgirl.com.