Who needs another classic cool pink lipstick in their collection? Me. It’s always me. I am a dragon queen perched on my treasure of hundreds of nearly identical pink lipsticks, building a throne out of lipstick bullets and gloss wands, and I will damned if I let another pink lipstick pass me by. Seriously though, MAC Cosmetics What A Feeling! Huggable Lipcolour is a hell of a mouthful, but it’s a hell of a lipstick too.
The new Huggable line – which I’m assuming is limited edition – is inspired by the gel lipsticks heavily favoured in Eastern Asian makeup markets. I’ve spoken at length here before about how much I like gel lipsticks: they have the cushiony comfort of a lip balm, the colour payoff of a traditional lipstick combined with a cellophane-like translucency, and the shine of a gloss without any stickiness. If you’re like me and you favour low- or no-effort makeup, I always recommend looking into gel lipsticks. They’re best applied straight from the tube, they tend to not need any lipliner, and they wear away comfortably without balling or pilling on your pucker. Lazy lipstick, best lipstick.
What A Feeling! is a soft cool pink without any sparkles or glitter. It’s cool enough to be more classic than candy, but not so cool that it ends up looking like a washed out pastel. The delicate cellophane effect of gel lipsticks is really shown off to full effect, with enough colour to show that I’m actually wearing lipstick, but still slightly translucent enough that it allows my natural lip tones to peek through. The look is polished but not painted, y’know?
Wear time was a little over average for a gel lipstick, with What A Feeling! lasting around three hours on my lips. While it’s not the advertised six hour weartime that MAC boast, it’s still a comfortably average length of time on my lips. It didn’t turn sticky or leave my lips feeling thirsty as it faded, making reapplication a straightforward process rather than a big chore.
- MAC Cosmetics What A Feeling! Huggable Lipcolour
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While What A Feeling! is somewhat pricey at AU$40 a tube, it’s one of the better examples of gel lipsticks available in Australia right now. The soft cushiony lip feel of it is perfectly on point, and the combination of good pigmentation and a cellophane colour effect makes it a very wearable classic pink lip. If you’re new to the whole gel lipstick phenomena, this is the perfect learner’s lippie to get you hooked!
This item was purchased by swatchgirl.com.